New Name More
The Product Line,
BY RICH JONES
ASSISTANT MANAGING EDITOR
Bargain Salvage has updated its name to Home Improvement Warehouse, more accurately reflecting the true identity and product line of this growing business.
"We're not really just salvage anymore," said owner B.J. Broyles. "The old name was no longer descriptive."
Although the business, located at 1640 E. Andrew Johnson Hwy., used to focus mainly on closeout products and "No. 2 grade" items, the family-owned and operated store has evolved into having 95 percent of its sales derived from first-quality products, Broyles said.
In fact, "80 to 90 percent of our customers these days are homeowners purchasing renovation products," said business manager Andy Broyles, son of B.J. Broyles.
The Broyles family has a long business tradition in Greeneville.
B.J.'s father, Billy, and grandfather, Raymond, operated a building supply store on North Main Street in the 1950s that was at the time affiliated with Lowe's.
Then the business moved to the Tusculum Boulevard location of the present Rogers Automotive, across from Trinity United Methodist Church, and operated under the Ace brand for many years.
That location was in business from the late 1960s until about 15 years ago, when the family business moved to its present location on the U.S. 11E Bypass as Bargain Salvage, B.J. Broyles said.
Over those past 15 years, the business has evolved to offer a more in-depth line of building supplies and more customer services, said Andy Broyles.
"We're now involved with kitchen installation and remodeling," B.J. Broyles said.
The 60,000-square-foot store will soon open a custom countertop shop and construct granite and Formica tops to individual specifications of homeowners, then install the finished products.
"We're a one-stop shop," Andy Broyles said, "and we're growing."
He said the custom service is drawing clients from as far away as the Tri-Cities and Rogersville.
The name Home Improvement Warehouse actually was first applied six months ago to the Broyles' other store in Morristown.
That store was formerly known as Paneling World and has undergone a seamless change to Home Improvement Warehouse, Andy Broyles said.
Hours of operation for Home Improvement Warehouse are 8 a.m. to 6 p.m. Monday through Friday, and 8 a.m. to 4 p.m. on Saturday. The telephone number is 638-3802.