BY AMY ROSE
SPECIAL TO THE SUN
"Catalytic philanthropy" is coming to Downtown Greeneville in the form of a new and unique kind of coffee shop.
Catalyst Coffee Company, which plans to give 100 percent of its profits to non-profit organizations, tentatively is scheduled to open sometime in November, according to Scott Wakefield, senior minister of First Christian Church of Greeneville, located on Temple Street.
The coffee shop is at 101 N. Main St., at the corner of Main and Depot streets.
Catalyst Coffee Company will be open both days and evenings, offering coffee, hot tea, iced tea, smoothies, lattes, cappuccinos, espressos, juices, shakes, soft drinks, and "grab-and-go light fare," including wraps, sandwiches, soups and salads, Wakefield said.
The coffee company also will be roasting its own beans to sell at retail and also wholesale, with a delivery service for restaurant use.
Online sales of the roasted beans also will be available, Wakefield stated.
Dining areas will be provided inside the Catalyst Coffee Company, with free wi-fi service for paying customers, Wakefield said.
The newly-renovated space also will include a stage for occasional musical performances, and a multi-purpose conference room for Bible studies or other types of meetings, he added.
Wakefield described the Catalyst Coffee Company as "a warm and inviting setting that fosters relationship-building."
Wakefield is the self-proclaimed "coffee dork" behind the vision of the Catalyst Coffee Company.
He explained that a couple of years ago, First Christian Church began to grow and see a surplus, so the church started to explore new and unique ways to serve the community by supporting existing charities.
"Instead of reinventing the wheel, let's do something that supports those who are already doing good work," Wakefield said.
He defined catalytic philanthropy as a concept in which the more customers buy, the more the coffee company will give away.
A board of directors composed primarily of First Christian Church members will use a formal process to determine which organizations benefit from the proceeds, and the vast majority will be local, Wakefield said.
He did note that the church supports some international missions that also could benefit from the proceeds.
General managers of Catalyst Coffee Company will be Chuck and Sue Heiligenthal.
An open house will be held, with the date to be announced.
Hours will be 6 a.m. to 9 p.m. Monday through Friday, 6 a.m. to 11 p.m. Friday and Saturday, and 5 to 10 p.m. Sunday.
For more information, visit http://www.catalystcoffeecompany.com, "http://www.facebook.com/catalystcoffeecompany" or Twitter @catalystcoffco.