Greeneville is slated to get a new wings restaurant in 2014.
East Coast Wings and Grill, which specializes in hot wings, has decided to build a restaurant in Greeneville, likely in the third quarter of 2014, as the company expands into the Tri-Cities region, according to a news release from Mitch Cox Companies, a real estate firm in Johnson City.
A site for the Greeneville location has not yet been announced.
East Coast Wings, based in Winston-Salem., N.C., will open new locations in Johnson City and Kingsport in the first quarter of 2014, the release says.
Other targets for franchises include Elizabethton and Bristol in Tennessee and Abingdon and Marion in Virginia.
The franchises will be operated by Kingsley Investment Group, a regional limited-liability company that manages restaurants. Multiple calls from The Greeneville Sun to a group spokesman went unreturned.
"We don't have anything else like it in Greeneville," said Greene County Partnership President and CEO Tom Ferguson. "It should be a great addition."
Bob Feathers of the Kingsley Investment Group said in a news release that customer service will one of the primary areas of focus for the new restaurant.
"Our focus will be all about customer experience," he said in the news release.
"We really want families to come into our restaurants and say, 'Gosh, I really want to come back here again' because of the perfectly prepared food, a value-priced proposition, extraordinary service, family-friendly atmosphere and a great glass of wine or craft beer."
East Coast Wings & Grill was founded in 1995.
"The brand sets out to create a casual, full-service dining experience that focuses on delicious food; bar service exists only to complement the dining experience," the news release said.
There are currently 28 locations.