Sweet CeCe's Frozen Yogurt & Treats opened Wednesday in the Greeneville Commons.
Sweet CeCe's is owned and operated by David and Lisa Emmette.
At Sweet CeCe's, a customer can fill a cup with one of eight flavors of yogurt offered daily -- then select as many toppings as desired from a choice of candy, cereal, chocolate, caramel, fruits, gummy bears and many more.
Cost is by the weight of the cup. Low-fat and non-fat frozen yogurt flavors change weekly.
"We are a family business and look forward to making sweet memories for our guests one cup at a time," said David Emmette.
Greeneville is the 50th franchise location for Nashville-based Sweet CeCe's.
The store is located next to Pal's, at 1337 Tusculum Blvd.
Hours are from 11 a.m. to 10 p.m., Monday through Thursday; 11 a.m. to 11 p.m., Friday and Saturday; and noon to 9 p.m. on Sunday.
The telephone number is 639-2323(CeCe).