Between hit records and TV appearances, The Band Perry has joined forces with Purina Dog Chow to help promote a special contest among dog-owners.
Purina is "daring" dog-owners to try the company's new dog food formula risk-free.
In return, consumers have the chance to out-do Purina with a double-dog-dare of their own.
"From now until Monday, Feb. 28, we are encouraging dog-lovers to visit http://www.daredogchow.com and submit a dare of their choice [to the company itself]," said Heather Gettys, Purina's senior brand manager, in a news release.
"It could be anything from building the ultimate dog house to refurbishing a neighborhood animal shelter to organizing a dog walk across the Brooklyn Bridge.
"If you ever thought, 'I wish Dog Chow would ...' here's your opportunity to see if your idea will come to life," Gettys said.
Purina® Dog Chow® Brand Dog Food will execute three dares -- one per month in March, April and May -- while awarding each of the three grand prize winners $5,000 and a year's supply of Purina® Dog Chow® Brand Dog Food, as well as a two-year supply of Purina® Dog Chow® Brand Dog Food for one dog donated to a local animal shelter in each of the grand prize winners' communities.
The Band Perry, the Grammy-nominated sibling trio, who call Greeneville home, were asked to become the faces of the new Purina campaign, along with their pet dogs.
"The Band Perry is a perfect partner for the Double-Dog Dare Contest," Gettys said.
"They are devoted owners of four dogs and, as siblings, they definitely can relate to the challenge of a double-dog dare!"
For more information about the contest, go online to http://www.longliveyourdog.com.
For more information about The Band Perry, visit http://www.thebandperry.com.