BY LISA WARREN
The Band Perry gave their fans a special Valentine's Day gift on Thursday morning by revealing the name and cover of their highly-anticipated new album.
The sibling trio's second album, entitled "Pioneer," is due out April 2. The announcement came via social media, along with a brief teaser video that featured the beat of a marching band drummer.
As part of the new album's photo packaging, the Perrys called on the help of two Greene County high school marching bands: the South Greene Band of Rebels and the Chuckey-Doak Black Knights.
On Jan. 28, the student band members participated in a photo shoot with Kimberly, Neil and Reid Perry at two sites in Greeneville.
Various photographs were taken that afternoon and evening -- including one that may find its way into the packaging of the new Band Perry (TBP) album, officials say.
The South Greene and Chuckey-Doak bands were selected to participate in the photo shoot by the TBP photographer, based upon photographs of the five local high school marching band uniforms.
On the day of the photo shoot, Kimberly Perry told The Greeneville Sun that, in writing songs for the new album, she and her brothers, Neil and Reid, had "a marching band pictured in our minds."
"I have no idea why," Kimberly Perry said. "I guess it was kind of about the forward motion and the unity of that picture. So we brought a lot of that imagery into the music."
On Thursday, she was quoted on the band's fan club website -- thefansperry.com -- as saying, "There is still so much to be discovered, so many things to be made. There's still so much good to be done and so many songs to sing.
"So here we are, two years later -- marching forward. Making noise.
"We are thankful for the momentum of the week and are thrilled that our release of 'Pioneer' is just around the corner. We can't wait!" she added.
A news release about the new album says "Pioneer" is "steeped in country tradition, with rock-and-roll elements both on performance and songwriting."
The album was produced by Dann Huff and has been listed as one of Entertainment Weekly's "12 Albums We Can't Wait For."
"When we set out to record 'Pioneer,' the three of us drove across the country from Greeneville to Malibu, [Calif.,] to work with one of our musical superheroes, Rick Rubin," said Reid Perry in the news release.
"Our time in the studio with Rick was so incredible because during our early sessions he challenged us to set higher goals as songwriters," Reid added.
Brother Neil added, "With that experience came the realization that we needed to take the music back home to Tennessee and have Dann Huff bring the songs to life with his production.
"Sometimes where one starts off is not where one ends up, which is a big theme for us on 'Pioneer.'"
'BETTER DIG TWO' IS NO. 1
The new album's debut single, "Better Dig Two," topped the Billboard Country Chart this week, marking the band's third No. 1 single.
"The song is the fastest-rising of their career and is already closing in on 1,000,000 copies sold," the release says.
Earlier this week, the Perrys participated in the nomination announcements for the 48th annual Academy of Country Music Awards, which will air on CBS television April 7, beginning at 8 p.m.
The band is up for "Vocal Group of the Year" at the ACM awards show, along with the Eli Young Band, Lady Antebellum, Little Big Town and the Zac Brown Band.