Sales Are Already
Off To Good Start,
BY RICH JONES
ASSISTANT MANAGING EDITOR
A ribbon-cutting ceremony on Friday morning signified the official opening of the Burkes Outlet store in the Greeneville Commons.
"We're glad to have you here. Welcome!" said Greene County Mayor Alan Broyles at the ceremony.
The store unofficially opened during October and has enjoyed strong sales from the start, according to store manager Audrey Pope.
During the store's first three-week period, it ranked No. 1 in sales among the 16 Burkes Outlet stores in Tennessee, Pope said.
The store also ranked sixth in the nation among all Burkes Outlet stores during the same period, she told those in attendance for the grand opening event.
The 24,000-square-foot store is located in the former Goody's building.
It has six full-time and 16 part-time employees, Pope said.
Burkes Outlet stores are a division of Beall's, Inc, a family- and employee-owned corporation based in Bradenton, Fla.
The new Burkes Outlet here is one of 27 stores the company said in August it would be opening this fall.
Other new sites include Gallatin, Tenn., Bristol and Wytheville, Va., six locations in North Carolina, and six locations in Kentucky.
The new locations, it was explained in August, would bring the parent company's total to 462 stores in 16 states.
Burkes Outlet carries name brands such as Liz Claiborne, Alfred Dunner and Dockers.
Pope said that Burkes Outlet considers its main competitors to be T.J. Maxx and Marshalls.
She said that she herself worked the past six years as a store manager for TJ Maxx in Morristown.
Pope stated that the Burkes chain places a high emphasis on providing customer service and having a friendly, courteous staff.
The store offers a "Monday Club," with 15 percent off all items every Monday for customers age "50 and better."
A "Friday Club" offers the same 15 percent off all items to person 49 and younger.
Store hours are 9 a.m. to 9 p.m. Monday through Saturday, and 11 a.m. to 7 p.m. on Sunday.
The telephone number is 639-0149.