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Public Notices

April 24, 2014

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Food City Cake Decorator Selected For Contest

Originally published: 2013-05-21 10:37:01
Last modified: 2013-05-21 10:41:14
 


Greeneville resident and Food City cake decorator Rebecca Lougheed has been selected as one of three finalists to compete in the 18th Annual International Dairy-Deli-Bakery Association (IDDBA) Cake Decorating Challenge.

The competition is scheduled during the IDDBA annual expo June 2-4 in Orlando, Fla.

Lougheed was selected from 68 entrants spanning 31 supermarket chains nationwide, a news release from Food City said.

Lougheed joined Food City in 2007 as a cake decorator in Johnson City. In August 2011, she transferred to the Food City store at Snapps Ferry Road.

"I'm thrilled to get paid to do something I love so much," Lougheed said in the release.

"It's really fun to exchange ideas with my customers about the cake they are ordering. The look on their face when they pick it up makes it all worthwhile. I love seeing people happy with my creations."

Lougheed began decorating cakes as a hobby and gained additional experience working in the restaurant industry, later enrolling in decorating courses offered by her local craft store.

"As a child in the Portland, Ore., area, I was always impressed by the cakes I would see in the bakeries and grocery stores," Lougheed said.

"Since joining Food City, I've had some great co-workers who showed me techniques that were new to me, and my managers have always been supportive and have encouraged me to try new things and expand my abilities."

Lougheed's participation in the IDDBA contest comes as a result of being selected as a finalist in Food City's Annual Cake Decorating Challenge.

Cake decorators from throughout the Food City chain are invited to participate in the contest.

IDDBA's challenge features three basic phases.

Each contestant must decorate a sufficient number of cakes to fill a multi-tiered, eight-foot bakery case, followed by a wedding cake and finally a special "Decorator's Choice" theme event.

"Rebecca is an extremely talented artist who is passionate about exceeding the expectations of our customers," said Steven C. Smith, Food City president and chief executive officer.

"She is a tremendous asset to our company, and we couldn't be more proud of her accomplishments and this fantastic opportunity to showcase her talents on a national level."

 
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