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April 17, 2014

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Pastry Production

Sun Photo by O.J. Early

Timmy Travon, at left, online editor of national trade magazine, bake, greets Peggy Ann Bakery & Deli’s owner, John Arrowood, early Monday. The local bakery will be featured on the magazine’s video website. Also pictured, left to right, are, at center, videographer Sam Weinstein, Dawn Foods sales representative Larry Daso (partly visible behind Arrowood) and Arrowood’s wife, Imogene.

Originally published: 2013-03-04 10:40:55
Last modified: 2013-03-04 10:52:59

Peggy Ann Bakery

Being Featured In

Video By National

Trade Magazine



Cameras could never properly portray that warm, sweet aroma of Greeneville's much-loved Peggy Ann Bakery & Deli, but they can capture the flaky, gooey pastry look that makes mouths water across the county.

A camera crew was on site early this morning at the bakery's Snapps Ferry Road location to capture those images in preparation for sharing them with other bakers across the nation through bake, a national trade magazine.

"Discovering America's Bakeries" is a special series the magazine features on its video site,

Now in its fifth season, the series highlights one bakery each week in an effort to share tips and insights with fellow bakers.

Peggy Ann is one of only a few -- as in, three or four -- bakeries in Tennessee that the series will feature this season.

"I'm not used to this," owner John Arrowood said as he gamely stepped from behind the counter of the shop, preparing to face the looming video camera.


Arrowood took over operations at Peggy Ann around 1988, after he lost his father, William "Bill" Arrowood, who had been a baker since 1950. John Arrowood later became the official owner/operator in 1995.

His mother, Peggy Ann, is the person from whom the bakery takes its name.

The family moved to Greeneville when John Arrowood was just about 6 years old and already elbow-deep in pastry dough and icing.

"You took care of your own," he said of his family's all-in work ethic. "I grew up in the bakery."

His wife, Imogene, has been at his side for 35 years, also working at the bakery. Today, she was cheerfully prepping him for the camera.


The two credited their supplier, Dawn Foods, with their nomination for the online video series.

Larry Daso, Dawn Foods' sales representative, was on hand for the video shoot and was quick to sing Arrowood's praises.

"He's one of my favorite customers," Daso admitted. "He's so open-minded. He'll try anything.

"He'll say, 'If I've got one new idea that works, it's worth it.'"

That open-minded creativity is much of the reason that Dawn Foods, a major advertiser for bake magazine, nominated the Peggy Ann Bakery & Deli, Daso said.

"Every bakery has at least one thing they're doing that stands out," explained Timmy Travon, bake's online editor.


Among the unique items Travon and photographer Sam Weinstein noted this morning at Peggy Ann was the cafeteria-style deli and the popular chess squares.

"You can do anything with [the chess square recipe] you want to," Arrowood said. "There's no limit -- just use your imagination."

During the interview, the two also quizzed Arrowood on some of his other popular offerings, including the honey-nut bars that still use "Daddy's secret recipe" and the colorful bachelor button cookies he said the bakery staff hand-roll.

"We even ship bachelor buttons to various parts of the country," he said. "It's a very good [recipe] -- very tasty."

The video will appear online as one of the weekly updates to this season's series.

To search for the video, visit and click "Discovering America's Bakeries."

For more information and stories, see The Greeneville Sun.

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