The Greeneville Sun provided real-time online coverage Saturday of The Band Perry concert that officially launched the Greeneville-based country music trio's second album "Pioneer."
GreenevilleSun.com posted maps, traffic updates, news, feature stories, photos and other information, as the town prepared for and then enjoyed the free concert event that closed Main Street for all but a few hours on Saturday.
"Our website visitors stayed up-to-date on all the happenings," said Brian Cutshall, online director of The Greeneville Sun.
On the day of the concert, GreenevilleSun.com pages were viewed 60,105 times, he said.
"Even for a website that typically garners about a million page views per month, that's a very strong day."
Cutshall added that much of the website traffic was from individuals using their mobile devices at the downtown event.
"While out shooting photos and videos to cover the event, our staff saw people accessing Sun content on their smartphones and computer tablets."
By 3 a.m. on Sunday, GreenevilleSun.com had posted 4,828 photos in galleries at GreenevilleSun.com/photos, with plans to add several hundred more pictures by today or Tuesday, he said.
The newspaper produced videos on Saturday's activities, including a time-lapse video compressing several hours of images into an approximate three-minute online film.
"The time-lapse footage may look a bit like ants scurrying around, but it shows all the excitement and movement in the downtown in very compacted video," Cutshall said.
Most of these videos will be available at GreenevilleSun.com/videos, beginning today, he said.
Additionally, the Sun's coverage of The Band Perry since 2007 is indexed with hyperlinks in a stand-alone webpage, GreenevilleSun.com/TheBandPerry.
To expand their reporting of the Perry concert event, newspaper staff made frequent posts to GreenevilleSun.com/Facebook, collecting 27,560 views on Perry-related items between Friday morning and Sunday afternoon, the online director said.
Additionally, Cutshall said that three Tusculum College students had shot photos and video at the concert with plans to share them on GreenevilleSun.com within a few days.
See Photos: 5,000+ PICTURES
See Sun Coverage of Perry's Since 2007: SUN/THE BAND PERRY PAGE