Online Advertising - The Greeneville Sun

Make your best decision of the year by advertising on GREENEVILLE SUN.COM

Promote your business to over 72,000 unique visitors a month.

Call 423-638-4185 or 423-359-3109, today to learn how to get your message before these engaged readers.

ONLINE ADVERTISING

THE WORLD IS BECOMING MORE TECH-SAVVY, and your business needs to be online locally. Local people need to learn how and why they should do business with you.

Internet services at The Greeneville Sun can help your business. GreenevilleSun.com, GreenevilleMarketplace.com and our other technology services can help you attract and maintain customers, brand your business and make you more money.

• GreenevilleSun.com is the most-visited local website in Greene County. Each month, about 72,000 people visit 1.1 million pages on the newspaper site, reports Google Analytics.

• GreenevilleSun.com delivers interactive advertising, discount deals, contests, breaking news, sports, obituaries, local events, community information, public documents, thousands of local photographs and hundreds of locally-produced news videos.•

• Tennessee Associated Press Managing Editors (TAPME) named GreenevilleSun.com the "best newspaper website" in its division in 2010. The site also won four TAPME awards for multi-media news coverage and news video in 2010.

Your advertising on GreenevilleSun.com presents effective, quick and concise messages -- at affordable reasonable rates.

DEMOGRAPHIC PROFILE OF GREENEVILLESUN.COM AUDIENCE

72% female, 28% male
Over 93% from zip codes in the Greeneville/Greene County area
Age groups: 56 years +: 26%, 46-55 years: 26%, 36-45 years: 24%, 26-35 years: 16%, 18-25 years: 8%.
50% from the 36-55 age bracket.
Average Age: 46; average female: 45, average male: 48
Greeneville Sun newspaper subscribers: 52.5% NO, 47.5% YES
Online ads combined with print advertising increases REACH with a new audience and FREQUENCY with print subscribers who also visit GreenevilleSun.com.

*September 2011 GreenevilleSun.com visitor survey as the source.

Average Online newspaper audiences:

51% of newspaper site visitors have a household income of $75,000 +
32% of newspaper site visitors have a household income of $100,000 +
21% of newspaper site visitors have a post-graduate degree
22% of newspaper site visitors are college graduates

While these numbers aren't specific to Greene County, they are national averages that are representative of newspaper Web site audiences in general. The important thing to know is that online visitors skew up in terms of household income and education.

Other key stats:

8am-5pm, Monday-Friday is the new "Prime-Time" for online newspaper audience.

Newspaper sites' traffic peaks during this time when businesses are open and employees are working at a job with a computer on their desk. The average online newspaper reader is employed in a professional position, which means they are in a life stage that drives consumption and a career position that increases their purchasing power. Combining that with an extremely local, dominant female audience with an average age of 46 makes advertising on GreenevilleSun.com a very wise investment.

ADVERTISING on GreenevilleSun.com

Most advertising on GreenevilleSun.com appears in one of three locations on our webpages.

• LEADERBOARD: This billboard-style ad displays near the top center of GreenevilleSun.com. (728 pixels x 90 pixels)

• MEDIUM RECTANGLE: This almost square ad appears in the right column. (300 pixels x 250 pixels)

• SKYSCRAPER: This tall, narrow ad is in the left column. (160 pixels x 600 pixels)

• SLIDER: This super leader board style drops down to display your business information in an intriguing manner. Ask about this feature. (980 pixels x variable height)

The Greeneville Sun places online ads in one or more of these three locations, based upon where your message can be delivered most effectively. These "banner ads" are excellent for "calls to purchase" and branding.

• We provide all design services at no extra charge.

• Our banner ads are bought on a "pay per view basis." The cost is a penny or less for each "ad impression" (or each time the ad shows on somebody's computer).

• Click through to your website, your print ad, your sales flyer or brochure or your video about your services or products.

You purchase banner ads in groups of 1,000 impressions.

RATES RANGE: from $4 to $10 per thousand, based upon the number of impressions you select.

YOUR	OUR Rate	NUMBER OF TIMES
Budget	Per 1,000 Times	Your Ad Is Seen
	Your Ad Displays
$100	$10	10,000
$200	$9	22,222
$300	$8	37,500
$400	$7	57,143
$500	$6	83,333
$600	$5	120,000
$700	$4	175,000

TOTAL MARKETING PACKAGE - TMP

Place your advertisement online and in print with this special program that is limited to 20 advertisers.

• Your advertisement will be place in the following:

• Two banner ad positions — Leader board and Supersize Rectangle — on the home page. (Reg. Rate $300 per month)

• One 2 col x 3 inch print ad in The Greeneville Sun in an edition of your selection each week. (Reg. Rate of $390 per month)

• One Marketplace enhanced website, with homepage and category sponsorship. (Reg. Rate $225)

• You reach over 12,500 online viewers each month and 38,735 newspaper readers every week with this special weekly rate.

• Click through to your website, your print ad, your sales flyer or brochure or your video about your services or products.

RATE: $99 per week, with a three month minimum agreement

These "banner ads" are excellent for "calls to purchase" and branding. We provide all design services at no extra charge.

ROAD BLOCK Banners

Place your advertisement online on GreenevilleSun.com in two, main banner positions on the homepage.

This offer is limited to 20 advertisers at this special rate, running with TMP advertisers during the month.

• Two banner ad positions — Leader board and Supersize Rectangle — on the home page. (Reg. Rate $300 per month)

• One Marketplace enhanced website, with homepage and category sponsorship. (Reg. Rate $225

• You reach over 12,500 viewers each month with this special weekly rate.

• Click through to your website, your print ad, your sales flyer or brochure or your video about your services or products.

RATE: $69 per week, with a three month minimum agreement

LOCAL JOBS Leader Board -- GreenevilleSun.com/Jobs and The Job Network site

Place your advertisement online on GreenevilleSun.com/JOBS in this leader-board, targeted banner position.

This offer is limited to one advertisers per month at a special one month rate.

• You reach over 56,500 viewers every month with this special rate.

• Click through to your website, your print ad, your sales flyer or brochure or your video about your services or products.

RATE: $565 per month, one month

$450 per month, three month agreement

$425 per month, six month agreement

$395 per month, twelve month agreement

SPONSORSHIPS on GreenevilleSun.com

GreenevilleSun.com offers many sponsorship opportunities to local businesses to promote their message to a targeted audience.

PHOTO GALLERIES -- Up to 20 advertisers share co-sponsorship of the galleries rotate your message above images of the latest photos on GreenevilleSun.com pages. Ads for co-sponsoring businesses measure 300 pixels wide by 100 pixels tall. As many as 400,000 page views are consumed in GreenevilleSun.com galleries, every month, according to Google Analytics.

RATE: $175 per month per business

CRITTERS CORNER -- One advertiser will be featured on this site that is view by over 12,000 animal lovers every week.

RATE: $300 per month, one business limit

Ask about addition sponsorship programs to deliver your message to a targeted audience by calling 423-359-3109, such as Halloween Happenings (12 months), the Ladies Classic basketball tournament (12 months) and Christmas Parade (12 months), and more. Call for RATES.

GreenevilleMarketplace.com -- Your Mini-Site in Our Marketplace

GreenevilleMarketplace.com delivers "mini-websites" to more than 2,000 local businesses. Marketplace provides free online listings with business addresses, phone numbers, maps, photos, hours of operation and accepted payment methods.

• ENHANCED SITES at GreenevilleMarketplace.com offer you additional features -- at a very modest cost. Enhanced features are search engine optimization (SEO), coupons and deals, business and product descriptions, menus, photo galleries and more. Your SEO performance is increased on Google, Yahoo and other search engines through your Marketplace listing. People looking for your business on the Net can find information about your business easier and faster.

• BASIC SITES throught GreenevilleMarketplace.com "mini-sites" are the only websites for many local businesses. For others, Marketplace enhances businesses' web presences and links directly to their existing websites.

MEDIAPHORMEDIA, the Sun's software partner for Marketplace, honored GreenevilleMarketplace.com as a top-three finalist for "Premier Partner of the Year" in 2010. The award salutes excellence by business directory sites in the U.S.

Please contact The Greeneville Sun today to discuss how our online advertising will work for you. Call us at 423-638-4181, or send email to Brian.Cutshall@GreenevilleSun.com.

RATE: $150 for enhanced site and features | $75 per month for basic website

Greeneville Neighbor and GreenevilleMarketplace.com — combo!

Invest in this bargain to reach a broad audience of Greene County residence.

• Basic Marketplace website to post photos and details about your business.

• Business Card (2 col. x 2 inch) ad in The Greeneville Neighbor News (11,500 Circ.)

DEADLINE DEALS

Promote your business on GreenevilleSun.com and our Email Blast machine to promote your business and generate revenues with this "no rate" offer.

This offer is unlimited to local businesses who want to use this special promotional technique and gain revenue by the purchases that readers make online.

• Reach over 56,500 viewers through email marketing and online banner promotions.

• Newspaper and online promotions without the rates to pay.

• Click through to your website, your print ad, your sales flyer or brochure or your video about your services or products.

RATE: NO RATE WITH THIS PROGRAM | Call for more information

Call 423-638-4185 or 423-359-3109, today to learn how to get your message before these engaged readers.